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Amusely Brand Identity

Brand Identity & Packaging

Agency: In Agency
Role: Creative Director & Founder
https://www.inagency.com.au/

BRAND STRATEGY
BRAND IDENTITY
GUIDELINES
PACKAGING

Challenge:
Amuesly, founded by three friends passionate about beautiful things, great food, and good times, needed a brand identity that captured their love for a healthier, more flavourful alternative to the cereal category.

Approach:
We created a vibrant and joyful brand identity that reflected the founders' passion for delicious, wholesome food. The design aimed to evoke a sense of fun, health, and flavour, setting Amuesly apart in the competitive cereal market.

Outcome:
The new brand successfully brought Amuesly's vision to life, connecting with consumers who seek a healthier and more enjoyable cereal option. It helped establish a distinct, joyful presence in the market.

+61 497 593 225

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© 2025 by Pip Ireland. Work shown is the property of Pip Ireland and may not be used or reproduced without permission.
All work created while employed at specified agencies or third-party content remains the property of its respective owners.

 

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