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Amusely Brand Identity
Brand Identity & Packaging
Agency: In Agency
Role: Creative Director & Founder
https://www.inagency.com.au/
BRAND STRATEGY
BRAND IDENTITY
GUIDELINES
PACKAGING
Challenge:
Amuesly, founded by three friends passionate about beautiful things, great food, and good times, needed a brand identity that captured their love for a healthier, more flavourful alternative to the cereal category.
Approach:
We created a vibrant and joyful brand identity that reflected the founders' passion for delicious, wholesome food. The design aimed to evoke a sense of fun, health, and flavour, setting Amuesly apart in the competitive cereal market.
Outcome:
The new brand successfully brought Amuesly's vision to life, connecting with consumers who seek a healthier and more enjoyable cereal option. It helped establish a distinct, joyful presence in the market.



