Chokolata Packaging

Challenge:
Chokolata, a company focused on guilt-free, delicious chocolate, needed a packaging strategy that would stand out in a competitive market while highlighting their unique healthier proposition, including their 3.5 Star Health Rating.

Approach:
We worked to translate Chokolata’s existing brand into a packaging design that not only captured the essence of their healthier, guilt-free snacking but also ensured differentiation in the competitive chocolate category. The design emphasised the brand’s health benefits without compromising on the indulgent experience.

Outcome:
The refreshed packaging helped Chokolata stand out on the shelves, clearly communicating their healthier approach while appealing to consumers looking for a better-for-you chocolate option. The new packaging successfully differentiated the brand in a crowded market, boosting consumer recognition and engagement.