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East Forged Packaging

Packaging

Agency: In Agency
Role: Creative Director & Founder
https://www.inagency.com.au/

Challenge:
East Forged, now stocked in major supermarkets, needed a refreshed brand and packaging to stand out in the competitive drinks category.

Approach:
We developed packaging designs for both individual cans and 4-packs across their entire product range. The goal was to create a distinctive look that would capture attention on the shelf and communicate the brand’s unique qualities.

Outcome:
The new packaging successfully helped East Forged stand out in the crowded drinks market, enhancing their presence in supermarkets and supporting the brand’s growth.

© 2025 by Pip Ireland. Work shown is the property of Pip Ireland and may not be used or reproduced without permission.
All work created while employed at specified agencies or third-party content remains the property of its respective owners.

 

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