Grill'd Shakes Launch Campaign

Led the creation and rollout of a fully integrated campaign to support the national launch of Grill’d shakes. From initial concept development through to execution, the campaign was designed to build awareness, drive trial, and show up consistently across all customer touchpoints.

The idea was brought to life across CRM, digital, out-of-home, in-store and social media, ensuring a cohesive brand experience from first impression through to point of purchase. I oversaw the creative development, channel adaptation and implementation, working closely with stakeholders to deliver a seamless, high-impact launch.