Hounds of the Hood Brand

Challenge:
Hounds of the Hood, a state-of-the-art doggy daycare facility in the heart of Richmond, needed a brand identity that reflected the high-quality services they offer while connecting with pet owners in the community. The challenge was to create a fun yet professional brand that would stand out in a competitive market and communicate their unique value. Additionally, the facility needed a cohesive design for signage, merchandise, and social media templates to help engage and attract customers.

Approach:
We collaborated with Hounds of the Hood to develop a brand identity that was both playful and professional, reflecting the premium nature of the facility while also appealing to pet owners who want the best for their hounds.

Our design approach included the creation of bold signage that would capture the attention of passersby in Richmond, making the facility stand out. We also designed a range of merchandise that extended the brand’s personality, creating items that pet owners would love and proudly use.

Outcome:
The new brand identity successfully positioned Hounds of the Hood as a premium yet approachable doggy daycare facility. The cohesive design system helped solidify Hounds of the Hood as a trusted and fun brand for pet owners.