Perino Brand & Packaging

Challenge:
Perino was already a well-liked product in the fresh snacking tomato category, but it lacked strong brand recognition. Despite its quality, it struggled to break through shoppers' auto-pilot buying habits and the general low engagement with fresh produce branding. The challenge was to shift Perino from being just another tomato on the shelf to a snack-sized standout, with a story, personality, and visual presence that could capture attention and drive preference.

Approach:
We were engaged to craft a new brand story, key messaging, and a vibrant identity that would bring the product’s unique appeal to life. Drawing inspiration from the product’s natural brightness and energy, we built a brand world that felt fresh, playful, and distinctive, inviting consumers to pause, notice, and choose differently. The visual identity was designed to pop on shelf, with bold use of colour, characterful typography, and a tone of voice that celebrated Perino’s fun, snackable spirit. Messaging was crafted to educate and entice without overwhelming, reinforcing quality while keeping things light and accessible.

Outcome:
The new brand helped Perino cut through in a crowded category, boosting visibility and consumer recall. It gave the product a confident, ownable personality that celebrated its unique snacking appeal, helping disrupt auto-pilot shopping behaviours and giving Perino a strong platform for growth.