Springhill Farm Rebrand

Challenge:
Multiple sub-brands had emerged over time, leaving the Springhill Farm masterbrand fragmented and under-recognised.

Approach:
We re-centred the brand around the masterbrand, developing a refreshed strategy, visual identity and packaging system that unified the portfolio while maintaining range distinction.

Outcome:
The result was a clearer, more confident brand with stronger shelf impact and improved masterbrand recognition.