Tielle Rebrand

Challenge:
Tielle, one of the UK’s largest linen providers to luxury hotels, had a brand focused primarily on B2B. As they expanded into the B2C space, the challenge was to evolve their brand to appeal to consumers while retaining their strong B2B presence.

Approach:
We collaborated with Tielle’s internal team to develop a comprehensive brand strategy and brand identity that would resonate with both B2B and B2C audiences. The aim was to create a refined, luxurious identity that spoke to consumers while staying true to Tielle’s high-quality standards in the hospitality industry.

Outcome:
The refreshed brand successfully positioned Tielle to engage with a broader consumer market while maintaining its credibility within the B2B sector. The new identity helped attract consumer interest and supported Tielle’s growth in the B2C space.