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Twinings Sparkling Tea Packaging
Rebrand
Agency: Point3 Design
Role: Creative Director
Challenge:
Twinings was expanding into the emerging sparkling tea category and needed a packaging design that clearly communicated the premium tea credentials of the brand while differentiating the product within a competitive ready-to-drink beverage space.
Approach:
We developed a packaging design that balanced the heritage of the Twinings brand with a fresh, modern aesthetic suited to the sparkling beverage category. The design system elevated the masterbrand while introducing contemporary visual cues that signalled refreshment, flavour and sophistication.
Outcome:
The result was a distinctive and premium packaging solution that reinforced Twinings’ tea authority while helping the product stand out within the growing sparkling beverage category.
