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Umei Brand & Packaging

Rebrand

Agency: In Agency
Role: Creative Director & Founder
https://www.inagency.com.au/

Agency: In Agency
Role: Creative Director & Founder
https://www.inagency.com.au/

BRAND STRATEGY
BRAND IDENTITY
PACKAGING
IMPLEMENTATION
GUIDELINES

Umei is a brand that was developed to do things differently. A bold & unexpected condiment brand that is anchored in Asian culture and nostalgic moments of the past. We were engaged from initial inception and ideation, right through to the brand guidelines and packaging implementation.

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