Umei Brand & Packaging

Challenge:
Umei wanted to shake up the condiment category with a bold, unexpected brand that blends Asian heritage with nostalgic flavours. The challenge was to create an identity and packaging system that truly stood out in a crowded market.

Approach:
We worked with Umei from concept to launch, developing a vibrant visual identity, clear brand guidelines, and a packaging system that was playful, bold, and culturally authentic.

Outcome:
The result is a memorable brand that captures Umei’s adventurous personality and roots, instantly engaging consumers and setting the brand apart in the market.